Supercolor Live

"Supercolor is a celebration of equality through diversity."
- Pharrell Williams

Processed with VSCOcam with c1 presetProcessed with VSCOcam with c1 preset

For the London launch of adidas' groundbreaking collaboration with Pharrell Williams, we created 'Supercolor Live' - a celebration of equality through diversity, and an epic show on Hackney Reservoir.

Processed with VSCOcam with hb1 presetProcessed with VSCOcam with hb1 preset
Processed with VSCOcam with hb1 presetProcessed with VSCOcam with hb1 preset

With 50 shades to choose from, Supercolor was the largest colourway launch in history. Combined with styling experiences from ASOS and Complex, 'Supercolor Live' was a story of individuality and uniqueness. 

UX5A4130UX5A4130
UX5A4125UX5A4125

The event featured celebrity appearances from the likes of Stormzy and Example, an interactive, tweet-controlled light show that filled the sky, a personal video message from Pharrell himself, and climaxed with a live performance from Koreless on a custom stage built out on the reservoir.

UX5A4092UX5A4092
Processed with VSCOcam with hb1 presetProcessed with VSCOcam with hb1 preset
Processed with VSCOcam with hb1 presetProcessed with VSCOcam with hb1 preset