The F2 Show
When it's time to refresh the boots that rewrote the rulebook, you know you have to make a big statement. So what better way to broadcast your intentions, than to build an open air, football TV studio on a roof at the old BBC Television Centre? Obvs.
We created a 4-part web TV mini series with the world-famous F2 Freestylers, co-hosted by Layla Anna-Lee. Filmed in-front of a live studio audience and edited overnight, each episode included choreographed trick routines, skill challenge features and special guest appearances from the worlds of football and music.
We also created a street food market and footballing 'theme park', with challenges to keep our audience entertained between features.
To date, the F2 Show has been watched more than 6.5 million times across all 4 episodes.