The F2 Show

When it's time to refresh the boots that rewrote the rulebook, you know you have to make a big statement. So what better way to broadcast your intentions, than to build an open air, football TV studio on a roof at the old BBC Television Centre? Obvs. 

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We created a 4-part web TV mini series with the world-famous F2 Freestylers, co-hosted by Layla Anna-Lee. Filmed in-front of a live studio audience and edited overnight, each episode included choreographed trick routines, skill challenge features and special guest appearances from the worlds of football and music. 

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We also created a street food market and footballing 'theme park', with challenges to keep our audience entertained between features.

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To date, the F2 Show has been watched more than 6.5 million times across all 4 episodes.