"Supercolor is a celebration of equality through diversity."
- Pharrell Williams
For the London launch of adidas' groundbreaking collaboration with Pharrell Williams, we created 'Supercolor Live' - a celebration of equality through diversity, and an epic show on Hackney Reservoir.
With 50 shades to choose from, Supercolor was the largest colourway launch in history. Combined with styling experiences from ASOS and Complex, 'Supercolor Live' was a story of individuality and uniqueness.
The event featured celebrity appearances from the likes of Stormzy and Example, an interactive, tweet-controlled light show that filled the sky, a personal video message from Pharrell himself, and climaxed with a live performance from Koreless on a custom stage built out on the reservoir.